Getting more clients for an outdoor services company such as a lawn service or landscaping design firm can be tough initially. Many lawn and landscape business owners still believe in using only traditional offline marketing practices such as flyers, door hangers, direct mail and newspapers. While these methods aren’t totally dead, they’re becoming more irrelevant by the day due to the incredible amount of reach and impact online marketing can have in a very short amount of time and often times at a fraction of the cost of offline methods.
The keys to success in any outdoor service business are having solid systems in place to efficiently accomplish the tasks needed to generate revenue and maximize profits, the same approach should be taken when it comes to marketing your business online.
Get Listed On ‘Google My Business’
Google My Business allows business owners to have their company’s contact information appear in the search results – usually near the top, for their locale. This is sometimes referred to as the map-pack, Google 3-pack, etc. Claiming your Google Business listing is completely free. The biggest draw to having a Google Business listing is the potential return on investment (ROI), because having your business seen at the top of the Google search rankings in your city is absolutely priceless.
Whenever a person in the area your business is located (you can select the radius of your service area when setting up your listing) searches for the keyword + city, your listing can be shown at the very top of the results allowing a prospective customer to “push-to-call” when browsing on their phone or visit your website with just one click. When digital marketing agencies do SEO for Landscaping companies, they must have this “dialed” to optimize any marketing campaign.
Get An SEO Test Done On Your Site
Before we get into scanning your website – here is why “SEO” (search engine optimization) is important to every green industry business.
In order for your site to be able to become indexed and ranked by the search engines. There are numerous parameters in which your site must abide by and when done properly, your site will be “rewarded” by the search engines and your site is placed near or at the top of the search engine results pages (SERPs) where thousands of prospective customers are searching for your company’s services.
Some of these parameters include:
- Proper on-page content structure (Headlines, Text, Images located throughout your page(s), etc.)
- Off-page (obtaining back links, citations, etc.)
- Page loading speed
- Social back links (links pointing from your website to your social media profiles)
- Social media sharing (how often your website is being shared in posts on social media)
These are just some of the factors that come into play when it comes to getting your website to be search engine friendly.
Set Up Google Analytics Tracking
The world’s best marketing won’t be of much help unless it can be tracked properly. The old adage of “You can’t manage what you don’t track” holds true when it comes to marketing your business online. You need to know what’s working and what is not working so you can adjust accordingly to ensure a maximum return on investment of your online advertising efforts.
Some examples of this could be if an ad isn’t performing as it should or the costs-per-click/cost-per-lead is higher than normal, the ad’s image or copywriting may need to be adjusted, or another example would be if your website has important information educating prospective customers about your services but it’s somewhere that it’s not easily found, this would need to be adjusted. Occurrences like this can be tracked using resources such as Google Analytics/Console.
This video explains more on the topic of establishing a web presence for your lawn care or landscaping business and getting it found online by prospective clients.